English Summary
Note from the: Editor-in-Chief
Listen up: we released our own merch. We wrote and wrote about how all the big personal brands are doing it, from Beyoncé to Pharaoh, and then we decided: "why not do it ourselves?" For that matter, we have a unique commercial idea. Designer sweatshirts (with dresses coming soon), made in collaboration with ANTW, that we will personalize especially for you. Yes, that’s right: "SNC, especially for." I have a sweatshirt-dress with "Arkhangelskaya" printed on the chest – and I know just what kind of effect it will have on the people around me.
There's something really nice about doing something B2C (business to customer) instead of B2B (business to business), and doing it with your own hands. You’ve got a relatable and clever time; you’ve got a happy customer wearing it in an Instagram (соцсеть признана в РФ экстремистской и запрещена) photo; and you’ve got all the comments of "Wow!" from their friends.
Comments. Coverstory: Irina Gorbacheva
"Everyone knows that Irina Gorbacheva is talented. But for some reason, nobody stands up for her. I remember all the situations when, someone brought Gorbachev was brought on set and people would say, "Oh, anyone but her." "But why?" "She‘s non-standard." Of course. Everyone would say that when I came to casting calls. "Non-standard" – as banal as that sounds – includes, for example, my height (1.84m. – Ed.): "Well, Ira, we can't put you with that other actor. He's shorter, you don't look natural together. How can you play a love interest?" Honestly, it's total nonsense, but they really did see it that way. Sometimes they said that a sweeter, more classical protagonist was needed. And it's hard to get rid of my sporty, androgynous side. One of my classmates